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It seems like every 5 minutes my Inbox gets hit with another PPC WebSpy affiliate promotion.  Usually when a product is overpromoted it burns out rather quickly and I ultimately ignore it.  After surfing the usual forums and talking to a few friends I decided to try it out to see what all the hype was about.

Is PPC WebSpy just another PPC Tool?  Yes and No.  For Affiliate Marketers it can be both a great tool and a great Viral Marketing tool, but it has some serious limitations.

First off, PPC WebSpy is a great tool for those of us who use Google Adwords to make money via our own websites and Affiliate Marketing.  With PPC WebSpy you can litterally “SPY” on the competition like never before.  You can see up to 100 Keywords that each advertiser is using in their current Adwords campaign (an invaluable tool) and you can tell if they are promoting products through Clickbank, Paydotcom, or Amazon and you can see what landing pages they are using.  It would be nice if we could also see their Conversion Rates and other data too, but you can’t do that with this tool.  All of these features are great for your own Adwords research, but you cannot get all of these features with the Free Standard edition of PPC WebSpy.  You still have some of the features, like being able to see 10 of the keywords Advertisers are using, but other than that you are fairly limited.

The Viral Marketing feature of PPC WebSpy is that Gold and Platinum users can add their Affiliate accounts to the program for Clickbank, Paydotcom, and Amazon and then when a user has PPC WebSpy active in their browser (you have to use FireFox to use PPC WebSpy) the first 2 positions in every Google Search they make will be products or services which have the Affiliate Link of the person they were referred by.  It all sounds good on paper, but in reality I don’t think this part of the program will yield a lot of results.  I read the testimonials on the site and I’m not buying they hype on the Viral aspects of the program, but it could have potential if you are marketing this to a ton of newbies who don’t mind clicking on your affiliate links for everything they search for.  I rather doubt that seasoned marketers will fall into this methodology, but I guess it might work if you have a solid newbie market to exploit.

Overall i do like this product and I purchased the full Platinum version.  I purchased it during the One Time Offer and was glad I did being that you will pay a full $50 more later if you don’t take the OTO.  It is listed at $97 on the OTO and $147 on the inside of the site in the upgrade section.

If you are an avid Affiliate Marketer and use Google Adwords quite a bit and want an edge on the competition, this is a great product for you.  i don’t suggest buying it strictly for the Viral Marketing aspects, but if you have a good market for this, then it might be a cash cow for you.

Update:  After talking to Brad Callen in the Warrior Forum yesterday (02/10/2009), he said that he agrees that the Viral aspects of the program are not what drives the program and he is minimizing those aspects and focusing on improving the PPC research aspects of the program.  He has just added the ability for Free Users to disable the Affiliate Links they see from their Upline if they want to.  Great work Brad.  This software just got a lot better!

For more information on PPC WebSpy, click the link here: PPC WebSpy.