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Building a Backlinking Strategy: A Plan for SEO Success

Author: Mike Johnson Category: Articles & Content, Black Hat SEO Training, Keywords, SEO, Social Bookmarking, Traffic Builders Tags: Anchor text, article rewriter, article submission, Articles, backlinks, build backlinks, building backlinks, Create Backlinks, Google, How to, Keyword Research, Keywords, Link Farm Evolution Review, Mass Article Creator, SENuke, SEO, SEO Plan, Social Bookmarking, Spinner, submit articles, Traffic, UAW, Unique Article Wizard, Web 2.0

Monday
Sep 21, 2009

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I get asked here all the time why I am so successful at getting my sites into the Top 3 listings on Google for their chosen keywords.  I use most of the Software that I Review and often get asked how I use each one in my overall Backlinking Strategy for SEO.  I thought I would provide you all with the basic plan of action I use for succeeding with all of my sites.

1. Keywords

Your keyword selection is the most important thing you have to figure out.  I spend more time in keyword research than I do in deciding where I am going to promote my sites.  I use Market Samurai almost exclusively when I am researching keywords, but you can get the exact same information through the Google External Keyword Tool for Free.

For example, if I am working on a site that is in the Weight Loss niche, I first do a base search on Weight Loss.  What you find is that there is way too much competition in the Weight Loss niche to try to compete for the base keywords themselves, so I focus on keywords that are low competion that still bring in a decent number of searches per month.  I like my keywords to have a minimum of 1000 searches per month.  I then choose 4 that relate closely to my target site.  For example: simply weight loss, slimming weight loss, fastest weight loss, and best weight loss programs.

Now that I have my keywords, I place each one in the Google Search tool again and see all of the related keywords that go with them.  I now create my website pages, reviews, articles, and social bookmarking blurbs.  All of these either have the keywords in them and they have the related keywords.  I like to have a 2-3% keyword density for all of the base keywords I use on each page.  You can check this at KeywordDensity.com.  Don’t answer the question to your overall subject in your offsite promotional articles.  Use the articles to push visitors to the answer to their questions or where they can get more information on your main site.

2. Article Spinning

I now take all of the articles that I wrote and I spin them with the Mass Article Creator (from Mass Aricle Control) and the Magic Article Rewriter.  I like the Mass Article Creator to setup my articles for submission through the Unique Article Wizard (UAW).  It formats my articles and spins my phrases and sentences perfectly for UAW.  This is not the only way to do this this is just my way.  I then use the Magic Article ReWriter to prep my articles for SENuke (my SEO Backlink software tool).  The Magic Article ReWriter will format my articles exactly the way SENuke wants them (it will format your spun article with the {|} formatting required in the SENuke spinner.  Yes, SENuke has a Rewriter, but I don’t think it is the strong suit of SENuke, so I use better tools becauseI can afford to.

Once this is all done and prepped, I get ready for my initial submission processes.

3. Unique Article Wizard & Social Bookmarking

I now submit a few of my site’s pages, to include the Home Page, to about 20 of the Top Social Bookmarking sites.  I pay particular attention to Digg, StumbleUpon, Mixx, Reddit, and I also push the URL’s through Twitter on my main account.  Usually, this alone will have my site indexed in Google, sometimes within a few hours if I am submitting a blog or about 48-72 hours for an HTML/ PHP site.  This is all done using all of the Keyword Phrases I developed in Step 1, each used with a different URL where the keyword is the most applicable to your Page’s content.

I have by now created a minimum of one article for each keyword phrase.  I have 4 spun copies of each article built specificlly for the Unique Article Wizard.  Each set of articles for each keyword is used for one submission in UAW.  Once I complete the submission process for all of my articles, I can now expect to push the specific keyword anchor text I created to over 1000 sites with just this method.  I use the spin feature in UAW to ensure I cycle through my 4 keyword anchor text phrases across each article, so I spread all of the keywords across all of the articles.  If the site wasn’t indexed by Google before, with this step I am almost definitely in after 1 or 2 days.  The UAW submissions will actually grow your backlinks over time and not all at once.  This is one of the bigger benefits of using UAW as opposed to a traditional Article Submission service.

Here is the key though:  I do not link to the home page of my site with the Keyword Anchor Text at all through the UAW process.  I link to pages within my site in order to build strength within my site and not just drive traffic to my home page.  For this to work, you have to ensure that you link all of your pages within your sites together, preferrably with a Silo type structure.  Additional random linking also helps, like if you use the Simple tags Plugin for WordPress sites, which will link your blog posts together with tag links randomly.

4. Wait a week or so.

Yes, I wait.  I don’t want to saturate Google with Backinks right off the bat.  I will submit Articles to EzineArticles and GoArticles during this time, but that is about it.  These 2 Article Directories can be submitted to through SEnuke too, but I usually submit to them individually.  They are powerhouse article directories which will bring in a ton of traffic if you do things right.  Focus on your main keywords for these sites.  If you need to use your home page for these sites due to your site having limited content, these are the directories that will maximize your link building efforts.  These Article Directories should receive your best Articles outside of your site’s actual content.  If you follow up with additional submissions later, focus on articles with content just over the minimum in order to push traffic to your site. 

5. SENuke

SENuke is my Primary Tool for High PR SEO Backlink Building.  I now load up my SENuke specific articles and get to promoting through all of the Web 2.0 sites and Article Directories that SENuke offers.  I do not submit to EzineArticles and GoArticles as I already did that in my previous step.  I have at least 5 articles setup for each keyword phrase at this point from my article spinning session I talked about in Step 2.  In SENuke I have created 5 profiles for this specific niche already, so now I will submit one article through each Profile with a separate keyword focus for each.  I do the same with the Social Bookmarking section of SENuke and the High PR Profile submission section. This entire process usually takes me about a week or two.  I don’t rush it and to be honest, even with the automation of SENuke, it takes awhile and I am usually working on other sites and projects while this is being done.  It is important when you create Projects like this, that you Plan accordingly.  Project Management is key so you can keep this going for multiple projects at the same time.  If you haven’t used SENuke, or want more information on SENuke, you can see my Review which has Video on how to use it and it’s capabilities here.

6. Link Farm Evolution

I only just started using this a month or so ago.  The great thing about this software is it allows you to use WPMU, Blogger, Pligg, and Tumblr to maximize backlinking.  I think I have added about 40,000 backlinks to all of my sites together using this software over the last month.  It doesn’t have the site range you may want, but it is a great compliment to SENuke.  It doesn’t always work great (updates are constant), but when it does, it is fantastic.  I use some of the same articles I have already spun from Mass Article Creator for this and it works great.  I have been using this constantly for all of my sites, so I don’t have a good timeline for it’s use, but for any type of SEO promotion work you do, SPAM is not an option.  You have to be smart,  More is not always better.  If you have a huge spike in backlinks over a few days for one site, you will see your rank climb and then suddenly fall.  Google is always watching.  For more information on what Link Farm Evolution can do, see my video review here.

7. Directory Submissions

By now about a month has gone by.  I now like to move on to other things in order to not focus on just one or two sites.  I now look at submitting my sites to a bunch of High PR SEO Friendly Web Directories.  I do this through Directory Maximizer which allows me to space out my submissions over several weeks and I can choose 4 or 5 Keyword (Title) Variations and Descriptions and they do the submitting for me for a small $0.14 per directory fee.  This isn’t the only option for Directory Submissions.  The Warrior Forum provides great Special Offers for Directory Submissions from time to time.  Directory Maximizer is very convenient to use and it works very well.

8. Social Bookmarking and High PR Links

I now also use a Social Bookmarking service I purchase through the Warrior Forum Special Offer section and I also use a High PR link building service from Angela Edwards there as well which gives me 30 links per month.  Both services cost me about $100 total each month for each set of keywords I promote.  Like I said before, I do it because I can afford to.  Having them do it saves me time and money so I can focus on other aspects of my business.  In fact, I normally don’t even write most of my own articles anymore, but I do still do all of my own Article Spinning.

Last Step: Use Analytics, Stats, and Do it Again

Now it is time to evaluate what you have done, which you should be doing from the start actually.  Keep track of your stats and see what is working and what isn’t. Make changes, add new keywords, promote new links in your site, etc.  Wash, rinse, repeat.  Do it all over again with new stuff and you will dominate the Niche you are working on taking over.  With low competition niches, this method described above might do it by itself.  If not, keep adding new articles through the whole process.  Track your backlinks, track your traffic, and track where you stand for the keywords you chose.

Here is the Key takeaway from all of this:  Using the keywords that are close to your main keyword should now give you residual traffic from your main keyword.  It should also push you up the ranks for the main keyword.  Most people don’t type the words:  “weight loss” into Google.  The type keywords that relate to their problems or what the want to figure out, like “how can I achieve weight loss fast”.  That is why you will still suceed. 

This all works and it works well.  You should end up with a few thousand backlinks after using this process and they will have good range from High PR to low which makes your backlinking look natural.  You can see that by doing this, you can move ahead of the rest in the pack.  If you just saturate the web with backlinks to random keywords and focus just on your home page, you will not get even close to the results that you can with this method.  I know that most webmasters don’t use these techniques because I routinely jump to the Top 3 in almost any Niche I choose.  I was in either the Top spot or within 2-4 slots from Number 1 in Google during the massive Commission Blueprint 2 Product Launch last week in which I made over $10,000 in Affiliate Sales between 3 Clickbank Accounts.

Lastly:  I always get asked about how much website traffic my methods generate.  There is no simple answer for this because it is all based on the keywords you select, the quality of your articles (I could write an entire Blog Post on just this), and how much competition there is in the Niche you are in (which goes back to keywords again).  If you choose a tight niche where you can dominate 4 Keyword Phrases that generate 4000 searches per month, you can expect at least 2000 -3000 hits from those Searches if you are number #1 with a good Title.  After that it goes down substantially.  If you can dominate 4 Keyword Phrases that generate 10,000 Searches per month, you can see what you may get with that.  If you don’t research your Keywords and see what people are searching for, you have already failed. 

Plan to Suceed and you will.

UPDATE:  I was emailed fairly quickly by a buddy of mine who reminded me that I forgot to mention a Social Bookmarking tool that I use daily, but do not use at the same time.  I used to use Bookmarking Demon as my tool to get indexed fast.  I still do when I am pushing a fast affiliate promotion.  Laziness has driven me to outsource.  I still use Bookmarking Demon (I have for over 3 years), but I use it more for the Randomization features it has in Version 4 than anything else.  It constantly keeps my sites in their positions and it keeps me from having to write a ton of articles to keep my sites in their positions.  I am sorry I forgot and I feel like I slighted those who I have told for years that this was an essential tool in building backlinks and driving quick bursts of traffic to my sites.  I load up Bookmarking Demon and then let it run in the background while I do other things.  I am constantly promoting with it, but it is not my Primary tool if you know what I mean.

Let me know if this helps for those of you that have been asking.  I will be happy to answer your Questions in the Comment Section Below.

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Trackback

  • Building Backlinks for Auto Blogs: A Simple Strategy on May 28th, 2010 at 3:25 pm

    [...] If you are building 10-30-100 Auto Blogs, then backlinking by yourself is unrealistic.  You just cannot do it and have any time for anything else.  That is why I use Social Media and Article Submission tools to help me build Backlinks.  If you have read my Blog at BlackHatSoftware.net, then you already might have read my article on Backlink building there.  If not, I suggest you take a look at it now:  Building Backlinks. [...]

Comments

Mike Johnson

April 19th, 2010 at 12:25 pm

It is a continuous cycle and your backlink building should never stop, this
is just the base.

Mike

Mike Johnson

April 19th, 2010 at 12:31 pm

A lot of times I write several titles and blurbs and use spinner syntax to
submit through SENke for variations in my Social Bookmarking links.

Your keywords are basically what you described and using them as your
categories is the preferred method, yes. The spun articles are used for the
UAW and then used for SENuke as well. Sometimes I add in more articles for
better distribution.

I would love to answer all of your questions here, but I would have to write
another complete article to do so. Sorry. I am in the middle of building
Version 2.0 of the Auto Blog Blueprint and my new and enhanced backlink
building methodology is included in that, thus I am very busy writing all
this stuff into a cohesive program of instruction.

Mike

BoomerMary

April 20th, 2010 at 4:24 pm

HI Mike

I really appreciate this article and will do my best to go through and implement it. But I have a couple of questions.

First what and how do you track everything, the folks at Mage were very forceful in their admonition NOT to use Google tracking or analytics on your site?

Secondly I know you use and love Market Samurai do you use their link builder at all, or do you just rely on SEnuke, what about Traffic Bug?

I have been using SYNND for most of my social bookmarking. Are you familiar with this and what are your thoughts?

Finally CBPredator is out today and it sounds like an autoblogging solution have you seen it or do you know anything about it?

I love your Autoblog Blueprint and I thank you for all the information you have provided. You make this very real which I appreciate.

Take good care

BoomerMary

I know you

Mike Johnson

April 20th, 2010 at 5:15 pm

I use different tools for tracking like the IndexingTool and HitsLink. Plus
I check up on what links are indexed with tools like Scrapebox and Market
Samurai.

I have more tools than I have time to use them all and I try and test new
things constantly. I do use Market Samurai once and awhile for link
building but maybe in a different way that the norm. I love SENuke and it
is my Primary tool as well as all the Bot Software tools in my Software tab
listed here on the blog. I also use Bookmarking Demon, Web traffic Genius,
and a host of other plugins. the most important thing I do is I have a
system and I use my system all the time. having a system as opposed to just
throwing backlinks up on sites is half the battle. This technique listed
here, while it still works, is my old technique. I have a much more
sophisticated method I use now and it is really doing well for me. I will
be publishing it in the new Version of the Auto Blog Blueprint, so you will
get it for Free when it is released next month.

I haven't used traffic Bug, but it doesn't look any different than most of
the stuff I am already using. At $24.95 per month though it doesn't sound
bad. I haven't used SYNND either.

Mike

james

April 28th, 2010 at 9:16 am

SENuke vs. Evo 2 – I learned Evo 2. You preach about SENuke. Are they the same? Can I keep using Evo or do I need to switch?

Mike Johnson

April 28th, 2010 at 1:02 pm

If EVO2 is working for you, great, but I have used SENuke since it came out
2 years ago and it continues to get better. I can't think of a better SEO
software than SENuke.

Mike

Mark Anthony

May 30th, 2010 at 6:15 am

Hey, I love your post here and will definitely look deeper into the practices with my own campaigns. I have recently discovered Bookmarking Demon and have some reservations about using it. I hear it is very powerful and could lead to over-linking in some cases. What are your recommendation for the settings so that this does not occur and hurt instead of help my efforts?

Mike Johnson

June 4th, 2010 at 9:23 pm

The only way it can hurt is if you post Bookmarks over and over again.
Bookmark your links on a random schedule. Spider your site's deep links and
post them to multiple Bookmarking sites once every 2 weeks. Bookmarking
should not be your promary link building tool.

Mike

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